After all, if the point isn't to objectify women for the pleasure of the male gaze, why has no one created a counterpart magazine featuring a scantily dressed man? Why are men so rarely offered up as objects to behold? Men aren't the only ones who like to "appreciate the beauty" of the opposite sex.
If the point isn't to objectify women, and subvert them in some way, then why isn't there a similar model for men? Instead, most examples of men gracing magazine covers with their bodies on display are for men's magazines, with a male readership. Why is it normal to "celebrate the female form" but not the male one?